Let’s go back a few years. Why did the smartphone succeed? How on earth was it able to uproot established businesses of Nokia, Blackberry and Palm in a mere span of a few years? How was it possible for Apple to make more money on the iPhone alone than the entirety of Microsoft? The answer is rather straightforward, when you think of the obvious – Apple and other companies weren’t required to make a case for why would we need a smartphone. We already carried phones, and they offered better phones. Carrying a smartphone around did not add any huge inconvenience, it just made everyone’s life better. One trade-off was made; battery life was not as good. But other benefits did outweigh this one disadvantage.
Apple announced their earnings report for the first quarter of the year 2014 last Wednesday. Overall they were pretty much in line with the Wall Street expectations and the analysts’ predictions except for one stat that caught everyone’s eye- the iPad sales were down year-over-year from around 19 million in the same quarter last year to close to 16 million this year. For a device that had proven to be extremely successful for Apple and has shown tremendous growth over the past few years since it launched in 2010, this dip in sales is a cause for worry.
I love to follow technology. I am constantly loading websites like The Verge and Engadget to consume every last bit of tech news and pulling to refresh Twitter to catch every single one of the quirky tweets by journalists. Twitter is the first app I open everyday when I wake up, unless I have a WhatsApp message. Wednesday was a holiday for me, and I went trekking. When I came back home, I was too tired and went to bed. I did not go online.
After missing the boat on capitalizing on the early boom of mobile computing, Microsoft came out with Windows 8 in 2012, three years after the iPad. While the name itself just suggests that it is just the next version of Windows, Windows 8 was much more than that – A huge shift in both the underlying workings and the aesthetic appearances of the operating system. It was a fundamental shift in the thinking of how the operating system is supposed to be used. Windows 8 was the promise that Windows can still continue to be Windows in its true ultra-productive form, while being the fun operating system that will delight users, those users who were initially steered away to Android and iOS.